The Challenge

PetStock’s one-size-fits-all promotions failed to engage customers or drive the high-volume sales they aimed for. Limited promotion types lacked impact, while too many options overwhelmed users, creating confusion instead of conversions. They needed a smarter, more personalised approach—one that balanced innovation with usability and maximised revenue without complexity.

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The Solution

Our team streamlined PetStock’s promotion system, transforming it into a dynamic, high-impact engine for growth. By eliminating friction, refining promotions, and enhancing usability, we created a flexible framework that increases basket size, boosts conversions, and strengthens brand loyalty—all without compromising the customer experience.