Case Study

Akura Villas

About the project

Akura Villas: Setting the Standard for Sustainable Luxury

Industry

Property Development, Investment

Timeline

October 2024 - July 2025

Disciplines

Branding

Development

UI/UX

Team Composition

Project Manager

Development Team

Brand Strategist

UI/UX Designer

Challenge

Akura Villas established its reputation by crafting properties that offer more than architectural excellence — they evoke a true sense of home. However, as interest grew and the brand matured, its digital presence no longer reflected its positioning as a credible and trusted investment partner.The existing website lacked a clear conversion strategy, transparency around investment details, and narrative alignment with Akura’s value proposition. In a competitive market saturated with visually impressive but superficial offerings, Akura needed a more refined digital approach to engage two core audiences: the lifestyle-driven investor and the seasoned high-net-worth individual.

Impact

- Brochure downloads and lead quality significantly increased
- A clear investor journey from ad to discovery call was established
- Akura is now perceived as a premium, transparent brand — positioned to scale internationally
- Improved investor confidence through visible ROI metrics, ethical positioning, and humanized storytelling

Who is Akura Villas

Akura Villas is a boutique property developer in Bali that creates luxury villas designed not just for vacationers, but for investors who want more than just a beautiful space. Their development model merges high rental yield potential with long-stay comfort, transparent processes, and deep integration with the local Balinese community.

Akura Villas positions itself not as a typical developer, but as a property investment adviser, helping clients secure long-term returns with peace of mind. Sustainability, ethical construction, and local engagement are core to their promise, with partnerships supporting sustainable and eco-conscious initiatives. Their customer base is primarily composed of lifestyle investors and seasoned international professionals from Europe and Australia seeking a second home with strong ROI.

Research and Strategy

The Problem

Akura Villas had an existing Squarespace website and a functioning sales funnel that mainly relied on social media and direct calls. However, the website saw minimal traffic and failed to serve as a meaningful conversion tool. In a rapidly evolving property market, the outdated design and lack of trust-building features left Akura at a competitive disadvantage. Their primary audience — lifestyle investors and seasoned investors — often don’t ask surface-level questions because they have the budget and expect clarity upfront. They needed a sense of trust, transparency, and connection to the land and the property investment, not just a transactional pitch.