The Challenge

Post-maternity retreat is a relatively new concept in the market. This means we have to educate the customer about what it entails, how it can benefit them, etc.

Our Approach

We worked with the founder to come up with the name and, after many iterations, locked in Ahma & Co. Ahma means "mother" in Korean. We focused on creating a visual system with a warm and bubbly mood to capture the emotions of falling in love with your newest family member.

As the business is a startup, we had to create visuals that could be adapted and expanded as it gains more traction and refines its messaging.

Outcome

• A comprehensive brand guideline with clear use cases.
• A logo system that is easy to recognise while communicating the brand’s offerings.
• Assistance with taking the brand to market.